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My UV Patch Wins Nudge for Good Award

La Roche Posay device reduces incidence of UV damage.

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By: TOM BRANNA

Editor

La Roche-Posay's My UV Patch captured the European “Nudging for Good Diamond Award.” Launched in 2016, the “Nudging for Good” Award which honors brands that make it easy and desirable for people to change behavior and adopt a healthier and/or more sustainable one, based on consumer insights. The award is certainly justified. According to a 2015 study of the sun habits of nearly 20,000 people in 23 countries revealed a major disconnect between consumer knowledge and behaviour reg...

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